Specifically about the leak they said, "It was like, for about a day, where it felt like someone had broken into your house and had taken something you were making. They talk about self promotion and the change in the industry in the past decade.
If you watch the video of them from the SF MusicTech Summit (), they DO get it. They seem to get the change in the industry.
Incubus the band and their manager reach out, communicate and engage their fans through web chats, twitter/fb, special events, tons of concerts and value add there. And smaller labels have limited marketing budgets, they can't possibly promote 50 new releases at one time. The album is always there, but the exec might be gone next quarter if he can't show enough profit. Some releases are held back for that reason Sometimes high profile artists threaten to do it so they can get better contract terms. There's always going to be a potential for leaks.Īnd economically speaking, the labels are like any other business, they have to show quarterly profits. Tracks can't be released instantly, especially high quality productions. His studio is in Hawaii, so I imagine that gets pretty expensive.īut still, there's always going to be some period of time after recording for post-production. Then again, I heard that Kanye now has closed listening sessions for reviewers, and that he uses couriers to carry hard drives in person to collaborators. I'm not sure you can avoid these scenarios without shooting yourself in the foot. How is this supposed to be accomplished? Discounting the purposeful leaks, most stem from the manufacturing plants that press CDs (that's how it happened to Kanye, for example) or critics who get advance tracks for review. Maybe the boss battle should be with the label exec who can't come up with a modern release plan that avoids leaks entirely? Thank you.įiled Under: fans, incubus, leaks, pirates, video games We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise - and every little bit helps. But in order to continue doing so, we need your support.
Incubus band albums registration#
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites - especially a site like ours that is unwilling to pull punches in its reporting and analysis. Techdirt is one of the few remaining truly independent media outlets. We work hard every day to put quality content out there for our community. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. Thank you for reading this Techdirt post. The whole target of the campaign just seems weird and misguided. Oddly, Mashable claims that attacking fans who are interested in the band's music is part of the band's savvy "social-media flavored album release campaign." Sorry, but calling your fans pirates, and showing how you want to beat them up doesn't seem particularly social. Seriously? How about fighting the record label dorks or manufacturing companies who let the album leak in the first place? Maybe the boss battle should be with the label exec who can't come up with a modern release plan that avoids leaks entirely? However, as Rob Sheridan points out, the new album has already actually leaked in real life, "so I guess the game can't be won." I think Sheridan sums it up nicely: The band Incubus has decided that a way to attract fans to its new album is to release an 8-bit video game in which the point is to "fight music pirates," by literally punching them as they try to get and leak Incubus' new album.
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